Viral Marketing
Bibliographic Data
| ID | 23616088 |
|---|---|
| Authors | Kelly L Page (Columbia College Chicago, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090714 |
| OpenAlex | W4245512788 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 2 |
This article provides a review of viral marketing and how digital social technologies have added to the growth in viral communications.
Biology · Business · Digital marketing · Social media · Viral infection · Viral marketing · Virus · World Wide Web · Computer Science · Digital Communication and Language · Digital Marketing and Social Media · Impact of Technology on Adolescents · Marketing · Virology
| Highly cited | No |
|---|