Frequency
Bibliographic Data
| ID | 23622628 |
|---|---|
| Authors | David Yorke (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090454 |
| OpenAlex | W4245254658 |
| ISBN | 9781118785317 |
| Language | EN |
As part of their advertising programs, organizations have to decide which media to use, and a major consideration here is the desired frequency, that is, the number of times within a specified period that an average person, household, or organization is exposed to the advertising message.
Acoustics · Advertising · Business · Period (music) · Physics · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing and Advertising Strategies
| Highly cited | No |
|---|