Advertising
Bibliographic Data
| ID | 23622902 |
|---|---|
| Authors | Barbara R Lewis (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090337 |
| OpenAlex | W4233970185 |
| ISBN | 9781118785317 |
| Language | EN |
Advertising is a paid form of nonpersonal presentation and communication about an organization and/or its goods and services, by an identified sponsor, that is transmitted to a target audience through a mass medium.
Advertising · Business · Economics · Goods and services · Presentation (obstetrics) · Management, Economics, and Public Policy
| Highly cited | No |
|---|