Perceived Risk
Bibliographic Data
| ID | 23623696 |
|---|---|
| Authors | Barbara R Lewis (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090560 |
| OpenAlex | W4244094898 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 4 |
The concept of perceived risk can be looked on as an extension of the general conceptual framework of the consumer decision‐making process, which may be described as problem‐solving activity in which a consumer attempts to identify product performance and psychological goals and to match them with products/brands.
Business · Extension (predicate logic) · Perception · Process (computing) · Process management · Product (mathematics) · Risk analysis (engineering) · Risk perception · Cognitive and psychological constructs research · Computer Science · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Marketing · Mathematics · Psychology
| Highly cited | No |
|---|