Internet Marketing
Bibliographic Data
| ID | 23625193 |
|---|---|
| Authors | Kelly L Page (Columbia College Chicago, corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090300 |
| OpenAlex | W4245741506 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 6 |
This article provides a review of Internet marketing, an digital form of interactive marketing, and its use for the marketing in both consumer and business markets.
Advertising · Business · Business marketing · Digital marketing · Marketing research · The Internet · World Wide Web · Computer Science · Digital Marketing and Social Media · Marketing · Marketing and Advertising Strategies · Technology Adoption and User Behaviour
| Highly cited | No |
|---|