Conative Stage
Bibliographic Data
| ID | 23626543 |
|---|---|
| Authors | David Yorke (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090371 |
| OpenAlex | W4241978380 |
| ISBN | 9781118785317 |
| Language | EN |
Consumer decision‐making models ( see Decision Making) which suggest that a target buyer or customer moves from a state of ignorance or unawareness of an organization and/or its products or services to ultimately making a purchase comprise three main stages: Cognitive Stage, Affective Stage, and conative.
Advertising · Biology · Business · Cognition · Ignorance · Political science · Stage (stratigraphy) · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Marketing · Neuroscience · Psychology
| Highly cited | No |
|---|