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Neuromarketing

Bibliographic Data

ID23627405
AuthorsFabio Babiloni (0000-0002-4962-176X, Sapienza University of Rome, corresponding author)
Year2015
Pages698-702
Publication date2015-01-01
Open AccessYes
TypeCHAPTER
VenueInternational Encyclopedia of the Social & Behavioral Sciences (SOURCE_BOOK)
PublisherElsevier (PUBLISHER • RU)
DOI10.1016/b978-0-08-097086-8.56029-2
OpenAlexW4232901672
ISBN9780080970868
LanguageEN
References cited24

Cognitive science · Neuromarketing · Neurophysiology · Relation (database) · Computer Science · Creativity in Education and Neuroscience · Neuroscience · Olfactory and Sensory Function Studies · Psychology

  • Neural Correlates of Behavioral Preference for Culturally Familiar Drinks

    Open Access•Samuel M McClure, Jian Li et al.•Neuron•2004

  • Neuromarketing

    Open Access•Dan Ariely, Gregory S Berns•Nature Reviews Neuroscience•2010

  • The functional neuroanatomy of emotion and affective style

    Open Access•Richard J Davidson, William Irwin et al.•Trends in Cognitive Sciences•1999

  • Affective style, psychopathology, and resilience

    Richard J Davidson•American Psychologist•2000

  • A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments

    Carolyn Yoon, Angela H Gutche et al.•Journal of Consumer Research•2006

Highly citedNo

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