Service Design
Bibliographic Data
| ID | 23628835 |
|---|---|
| Authors | Barbara R Lewis (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090637 |
| OpenAlex | W4246887268 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 2 |
Design management is relevant in the context of the Service Product and also relates to other elements of the Marketing Mix, in particular the extended marketing mix for the services sector (Booms and Bitner, 1981).
Boom · Business · Context (archaeology) · Marketing mix · Process management · Product (mathematics) · Service (business) · Service design · Service product management · Service provider · Services marketing · Digital Innovation in Industries · Engineering · Geology · Marketing · Mathematics
| Highly cited | No |
|---|