Selective Retention
Bibliographic Data
| ID | 23628880 |
|---|---|
| Authors | David Yorke (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090633 |
| OpenAlex | W4231258905 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 1 |
Retention of a positive message in the mind of a buyer/customer/consumer is a prime objective of Marketing Communications.
Chemistry · Digital Innovation in Industries · Digital Marketing and Social Media · Marketing and Advertising Strategies
| Highly cited | No |
|---|