Service Promotion
Bibliographic Data
| ID | 23629888 |
|---|---|
| Authors | Barbara R Lewis (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090646 |
| OpenAlex | W4235273225 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 2 |
The communication and promotion of services present problems for providers due to the features of services ( see Service Characteristics), in particular intangibility (services cannot usually be presented as physical entities), and variability in their production and delivery, owing to the presence and participation of service personnel.
Business · Political science · Process management · Promotion (chess) · Service (business) · Service delivery framework · Service provider · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Marketing
| Highly cited | No |
|---|