The Marketing Theory or Theories into Marketing? Plurality of Research Traditions and Paradigms

Bibliographic Data

ID23648380
AuthorsKristian Møller (0000-0003-0056-3471), Jaqueline Pels (0000-0001-7666-9657), Michael Saren
Year2011
Pages151-173
Publication date2011-01-01
Open AccessNo
TypeCHAPTER
VenueThe SAGE Handbook of Marketing Theory (SOURCE_BOOK)
PublisherSAGE Publications Ltd (PUBLISHER • GB)
DOI10.4135/9781446222454.n9
OpenAlexW2489371138
ISBN9781446222454
LanguageEN
Citations received2

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