Customer Relationship Management
Concept, Strategy, and Tools
Bibliographic Data
| ID | 23809049 |
|---|---|
| Authors | V Kumar (0000-0003-1381-820X, Georgia State University), Werner J Reinartz (0000-0002-2440-3117, University of Cologne), Werner Reinartz |
| Year | 2012 |
| Publication date | 2012-01-01 |
| Open Access | Yes |
| Type | BOOK |
| Venue | Customer Relationship Management (SOURCE_BOOK) |
| Publisher | Springer Berlin Heidelberg (PUBLISHER) |
| DOI | 10.1007/978-3-642-20110-3 |
| ISBN | 9783642201103 |
| Language | EN |
| Citations received | 2 |
Business · Process management · Corporate Governance and Management · Digital Innovation in Industries
| Citations per year | 1 |
|---|---|
| Citation span | 2024 - 2025 (2) |
| Highly cited | No |