From Commodity to Costume
Productive Consumption in the Making of Bollywood Film Looks
Bibliographic Data
| ID | 2390941 |
|---|---|
| Authors | Clare M Wilkinson-Weber (Washington State University Vancouver), Clare M Wilkinson‐weber (Washington State University Vancouver, corresponding author) |
| Year | 2010 |
| Volume | 15 |
| Issue | 1 |
| Pages | 3-29 |
| Publication date | 2010-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Material Culture (JOURNAL) |
| Journal identifiers | ISSN: 1359-1835 • E-ISSN: 1460-3586 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1359183510355227 |
| OpenAlex | W2050250204 |
| Language | EN |
| Citations received | 4 |
| References cited | 31 |
As scholarly interest in consumption has risen, little attention has been paid to productive consumption, or the acquisition and use of commodities within production processes. Since the shift toward neo-liberal economic policies in India in the early 1990s, commoditized, branded clothing has multiplied in the marketplace, and is increasingly featured in films. Selecting and inserting these clothes into film costume production draws on some of the same discriminations that producers employ in their guise as consumers. Dress designers' fluency with brands and fashion solidifies their professional standing but costume production is a field of social practice that includes many actors who do not share the same dispositions toward consumption as designers. This leads to professional differentiation in the field that can be tied to proficiency in consumption practices. Commodities may be just as effective as indices of differentiation in production as they are in the more familiar domain of consumption
Aesthetics · Art · Business · Clothing · Commerce · Commodity · Commodity chain · Consumption (sociology · Economics · Field (mathematics · Market economy · Microeconomics · Political science · Production (economics · Cultural Industries and Urban Development · Fashion and Cultural Textiles · Law · Media, Gender, and Advertising · Marketing
Social Practices
Suitably Modern
Bollywood
Brands
Shoveling Smoke
Commodity Chains and Global Capitalism
On Location
Creativity and Cultural Improvisation
No Logo
The World of Consumption
Cinema of Interruptions
On Location
Tailoring Expectations
Behind the Seams
Women, work and the imagination of craft in South Asia
Bombay Cinema
Addressing the spectator of a 'third world' national cinema
The condition of postmodernity
Consumption and Theories of Practice
The Dressman's Line
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
Authenticity
Pesticides in Coca-Cola and Pepsi
Challenging Consumption Theory
The Visibility and Invisibility of Production Among Senegalese Craftsmen
Commodity futures
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,29 |
| Citation span | 2012 - 2025 (14) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |