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Don't Tell, Dear

The Material Culture of Tampons and Napkins

Bibliographic Data

ID2391330
AuthorsRebecca Ginsburg (University of California, Berkeley, corresponding author)
Year1996
Volume1
Issue3
Pages365-375
Publication date1996-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Material Culture (JOURNAL)
Journal identifiersISSN: 1359-1835 • E-ISSN: 1460-3586
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/135918359600100305
OpenAlexW2161589245
LanguageEN
Citations received11
References cited9

Feminine hygiene products challenge traditional approaches to material culture. Far from being items of conspicuous usage that might assist in the expression of identity or status, tampons and napkins rarely form part of the visual landscape. Menstrual etiquette requires that women hide the fact of their periods, both in the general and in the particular, from others, especi ally from men. Accordingly, they take great pains to keep hygiene products out of sight Study of over 150 boxes of sanitary goods reveals how the design of the objects and of their packaging can be read as encouraging private, discreet consumption. Taking as my starting point the premise that what is missing from the environment is as significant as what is present, I argue that through users' efforts to comply with the apparent necessity of hiding these objects and their attempts to justify such absences, tampons and napkins participate in the ordering of their worlds. Specifically, compliance with menstrual etiquette recalls to women their status as objects, diverts their attention, and compels them to participate in the male gaze. Sanitary prod ucts' significance as material culture lies in their helping to delineate and affirm the dominant ideology of womanhood

Aesthetics · Art · Etiquette · Identity (music · Male gaze · Political science · Sight · Sociology · Crafts, Textile, and Design · Fashion and Cultural Textiles · Law · Psychology · Social Psychology

  • (An)Archive

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    Open Access•Sophie Bauer•GENDER – Zeitschrift für…•2022

  • Closed for Maintenance

    Open Access•Victoria Louise Newton•Everyday Discourses of Menstruation•2016

  • Status passage, stigma and menstrual management

    Open Access•Victoria Louise Newton•Social Theory & Health•2012

  • Meaning in absence

    Liqi Ren, Denis Fred Simon et al.•Asian Journal of Women s Studies•2018

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    Open Access•Christina Buse, Julia Twigg•Journal of Aging Studies•2014

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    Open Access•Natalie Moffat, Lucy Pickering•The Sociological Review•2019

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    Open Access•Fernando Dominguez Rubio•Journal of Material Culture•2016

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  • Issues of Blood

    Open Access•Sophie Laws, Jo Campling•Issues of Blood•1990

  • The woman in the body

    Emily Martin•The woman in the body•1989

  • The extended curse

    Dale H Berg, L Block Coutts•Health Care For Women International•1994

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    L Block Courts•Health Care For Women International•1993

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    Peter L Berger, Peter L Luckmann Thomas A Berger et al.•The social construction of reality•1967

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  • Research Note

    Open Access•Alison George, Anne Murcott•The Sociological Review•1992

Unique citing works11
Citations per year0,38
Citation span1997 - 2024 (28)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 11

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