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Performances of Legitimate Expertise Among Life Coaches

Three Rhetorical Strategies

Bibliographic Data

ID2392291
AuthorsTamar Kaneh‐shalit (Tel Hai Academic College, corresponding author), Tamar Kaneh-Shalit (Tel-Hai College, Israel)
Year2023
Volume28
Issue4
Pages1071-1087
Publication date2023-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociological Research Online (JOURNAL)
Journal identifiersISSN: 1360-7804 • E-ISSN: 1360-7804
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/13607804221128316
OpenAlexW4309561845
LanguageEN
Citations received2
References cited29

In the global crisis of expertise, experts are often viewed with skepticism. This article zooms in to this crisis to analyze how life coaches seek professional legitimacy and verbally perform their expertise by navigating a tension between asserting their authority and cultivating their clients' agency. Performances of expertise are a range of verbal practices and rhetorical strategies that are co-produced and shaped through interacting with clients. Based on ethnographic fieldwork conducted at three life coaching training schools in Israel, I show that life coaches perform their expertise through the following strategies: (1) defining the problem that coaching addresses as simple, significant, and mendable; (2) using authoritative charismatic speech to define clients as powerful, independent agents who are their own life experts; and (3) creating reflexive experiences of self-revelation by using semi-intelligible jargon. Finally, the study advances the understanding of expertise as performances inextricable from clients' sense of agency

Charisma · Charismatic authority · Coaching · Engineering ethics · Epistemology · Ethnography · Jargon · Legitimacy · Linguistics · Meaningful life · Political science · Politics · Public relations · Reflexivity · Rhetorical question · Skepticism · Social science · Sociology · Discourse Analysis in Language Studies · Law · Management and Organizational Studies · Psychology · Rhetoric and Communication Studies · Social Psychology

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Unique citing works2
Citations per year2
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo

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