Public health pedagogy and digital misinformation
Health professional influencers and the politics of expertise
Bibliographic Data
| ID | 2399754 |
|---|---|
| Authors | J D Thompson (0000-0003-4840-4998, RMIT University, corresponding author) |
| Year | 2023 |
| Volume | 59 |
| Issue | 3 |
| Pages | 646-663 |
| Publication date | 2023-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Sociology (JOURNAL) |
| Journal identifiers | ISSN: 1440-7833 • E-ISSN: 1741-2978 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/14407833221128592 |
| OpenAlex | W4297535933 |
| Language | EN |
| Citations received | 9 |
| References cited | 29 |
This article asks: 'To what extent can health professional influencers function as health pedagogues, educating their audiences and protecting public health in an era of digital misinformation?' The article teases out that question by applying Content Analysis and Framing Analysis to a selection of TikTok and Instagram posts by Dr Michael Mrozinski, a Scottish general practitioner who is based in Australia. The posts seek to debunk online misinformation and provide facts regarding COVID-19. Mrozinski's social media content exemplifies what the article terms 'public health pedagogy' (PHP) - pedagogy that is informed by public health principles and that is undertaken outside traditional educational institutions. The article also asks: 'How exactly does Mrozinski respond to misinformation actors and to what extent does this diminish the effectiveness of his PHP?' The article investigates whether Mrozinski's hostility towards these actors actually invokes stereotypes of medical experts as elitist and uncaring. Those stereotypes are commonly expounded by misinformation and conspiracy actors
Disinformation · Framing (construction) · Influencer marketing · Media studies · Misinformation · Pedagogy · Political science · Politics · Public health · Public relations · Social media · Sociology · Gender, Feminism, and Media · Law · Media Influence and Health · Medicine · Misinformation and Its Impacts · Nursing
Internet celebrities, foreign speakers and Chinese learning
Health-Related Communication of Social Media Influencers
Special Issue
La evolución del political influencer como nuevo actor en la intermediación de la comunicación política
Pharmaceutical messianism and the politics of Covid-19 in the United States
Responses to (Un)healthy advice
From The Lancet to Duterte
Scientists as Influencers
Reconceptualizing Crisis
A Networked Self
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
The superstar social media influencer
Bare Pedagogy and the Scourge of Neoliberalism
Public Pedagogy and the Politics of Neo-Liberalism
Ethics of Authenticity
Health education, social media, and tensions of authenticity in the ‘ influencer pedagogy’ of health influencer Ashy Bines
‘Globalist war against humanity shifts into high gear’
The translator versus the critic
Public health pedagogy, border crossings and physical activity at every size
The publics of public health
Japan's emerging role as a 'global ordinary power
Engaging mental health online
The use of emotions in conspiracy and debunking videos to engage publics on YouTube
Ethnography and the digital fields of social media
Change4Life for your kids’
Influencers and Covid-19
Framing
Capitalising on chaos - exploring the impact and future of social media influencer engagement during the early stages of a global pandemic
Visibility labour
White stars and orange celebrities
The entertainment value of conspiracy theories
Non-stigmatising alternatives to anti-obesity public health messages
| Unique citing works | 9 |
|---|---|
| Citations per year | 3 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 8 |