AI in community-based contexts
A reflexive approach for ethnographic researchers
Bibliographic Data
| ID | 24021027 |
|---|---|
| Authors | Sara Ganassin (0000-0002-0373-542X, Newcastle College, corresponding author), Jessica Bradley (0000-0002-4232-1983, University of Sheffield), Elizabeth Holland (Radboud University Nijmegen) |
| Year | 2026 |
| Pages | 1-13 |
| Publication date | 2026-08-07 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Language and Intercultural Communication (JOURNAL) |
| Journal identifiers | ISSN: 1470-8477 • E-ISSN: 1747-759X |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/14708477.2026.2699744 |
| OpenAlex | W7201868217 |
| Language | EN |
| References cited | 38 |
This paper discusses people’s everyday engagements with artificial intelligence (AI) tools in diverse community contexts including refugee support groups and participatory arts and health programmes. We draw on two ethnographic vignettes to offer insights into how AI is rapidly changing these environments and shaping how we do research. Acknowledging that AI is more and more a part of people's day-to-day realities means that we must reflect on how our own research lenses expand to navigate this new and continuously evolving landscape. We offer perspectives which foreground reflexive and intercultural approaches, centring participants’ lives and voices whilst maintaining human agency.
Cultural diversity · Ethnography · Hermeneutics · Identity (music) · Intercultural communication · Qualitative research · Reflexivity · AI in Service Interactions · Computational and Text Analysis Methods · Language and cultural evolution
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Belonging-in-Interaction
Generative AI as Cultural Artifact
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Turing’s Philosophy of AI
Exploring AI for intercultural communication
Towards interculturally adaptive conversational AI
Walking with
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Generative AI and the future of writing for publication
Communicating the cultural other
The humanism of the other in sociolinguistic ethnography
Generative AI for professional communication training in intercultural contexts
Artificial intelligence and depth ontology
Culture machines
When AI meets intercultural communication
Developing Critical AI Language Literacy—prompting experiments on raciolinguistic bias to understand large language models as cultural artefacts
Why the AI Hype is Another Tech Bubble
From surviving to thriving
It would be better if you had a UK degree’
Co-production
Carnivalesque
Research as an Intense and Inconvenient Gift
Meeting the Universe Halfway
From Statistical Panic to Moral Panic
That's enough about ethnography
On staying
| Highly cited | No |
|---|