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Does Sequence Matter in Multimode Surveys

Results from an Experiment

Bibliographic Data

ID2407445
AuthorsJames Wagner (0000-0002-8823-3110, University of Michigan, corresponding author), Jennifer Arrieta (University of Michigan), Heidi Guyer (0000-0001-7621-2972, University of Michigan), Mary Beth Ofstedal (0000-0002-9395-1168, University of Michigan)
Year2014
Volume26
Issue2
Pages141-155
Publication date2014-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCAM (JOURNAL)
Journal identifiersISSN: 1087-8513 • E-ISSN: 1552-3969
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1525822x13491863
PMID24764767
PMCIDPMC3992480
OpenAlexW2107961419
LanguageEN
Citations received5
References cited18

Interest in a multimode approach to surveys has grown substantially in recent years, in part due to increased costs of face-to-face (FtF) interviewing and the emergence of the Internet as a survey mode. Yet, there is little systematic evidence of the impact of a multimode approach on survey costs and errors. This article reports the results of an experiment designed to evaluate whether a mixed-mode approach to a large screening survey would produce comparable response rates at a lower cost than an FtF screening effort. The experiment was carried out in the Health and Retirement Study (HRS), an ongoing panel study of Americans over age 50. In 2010, HRS conducted a household screening survey to recruit new sample members to supplement the existing sample. The experiment varied the sequence of modes with which the screening interview was delivered. One treatment offered mail first, followed by FtF interviewing; the other started with FtF and then mail. A control group was offered only FtF interviewing. Results suggest that the mixed-mode options reduced costs without reducing response rates to the screening interview. There is some evidence, however, that the sequence of modes offered may impact the response rate for a follow-up in-depth interview

Environmental health · Interview · National Health Interview Survey · Sample (material · Sociology · Applied Psychology · Focus Groups and Qualitative Methods · Medicine · Psychology · Survey Methodology and Nonresponse

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    Open Access•James Wagner, Heather Schroeder et al.•Social Science Computer Review•2016

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Unique citing works5
Citations per year0,5
Citation span2016 - 2025 (10)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 5

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