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Opportunities and Cautionary Tales of Utilizing AI for Questionnaire Pretesting

Bibliographic Data

ID2407736
AuthorsFrancisco Olivos (0000-0001-6395-6593, Lingnan University, corresponding author), Minhui Liu (0009-0008-8911-4405, University of Hong Kong)
Year2024
Volume37
Issue4
Pages277-290
Publication date2024-09-12
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCAM (JOURNAL)
Journal identifiersISSN: 1087-8513 • E-ISSN: 1552-3969
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1525822x241280574
OpenAlexW4402546166
LanguageEN
Citations received3
References cited13

The rapid advancements in generative artificial intelligence have opened new avenues for enhancing various aspects of research, including the design and evaluation of survey questionnaires. However, the recent pioneering applications have not considered questionnaire pretesting. This article explores the use of GPT models as a useful tool for pretesting survey questionnaires, particularly in the early stages of survey design. Illustrated with two applications, the article suggests incorporating GPT feedback as an additional stage before human pretesting, potentially reducing successive iterations. The article also emphasizes the indispensable role of researchers' judgment in interpreting and implementing AI-generated feedback

Data science · Applied Psychology · Artificial Intelligence in Healthcare and Education · Computer Science · Privacy-Preserving Technologies in Data · Psychology · Social Psychology · Survey Methodology and Nonresponse

  • The construction of the role of AI in qualitative data analysis in the social sciences

    Open Access•T M Paulus, Trena Paulus et al.•AI & Society•2026

  • Re‐Imagining the Epistemic Possibilities of GPT for Public Administration Research in Competitive Settings

    Open Access•Yanto Chandra, Jianxiang Tan•Public Administration Review•2026

  • Assessing Instructor-AI Cooperation for Grading Essay-Type Questions in an Introductory Sociology Course

    Open Access•Francisco Olivos, Tobias Kamelski et al.•Teaching Sociology•2026

  • Social Research Methods

    W Lawrence Neuman•Social Research Methods•2002

  • Response strategies for coping with the cognitive demands of attitude measures in surveys

    Open Access•Jon A Krosnick•Applied Cognitive Psychology•1991

  • Questionnaire Pretesting Methods

    Open Access•Jennifer M Rothgeb, Jennifer Rothgeb et al.•Bulletin of Sociological…•2007

  • More human than human

    Open Access•Fabio Yoshio Suguri Motoki, Valdemar Pinho Neto et al.•Public Choice•2024

  • Effects of Survey Question Comprehensibility on Response Quality

    Open Access•Timo Lenzner•CAM•2012

  • Algorithmic bias

    Open Access•Sina Fazelpour, David Danks•Philosophy Compass•2021

Unique citing works3
Citations per year3
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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