Why Do We Pin? New Gratifications Explain Unique Activities in Pinterest
Bibliographic Data
| ID | 2413727 |
|---|---|
| Authors | Ruoxu Wang (0000-0002-7088-5954, Pennsylvania State University, corresponding author), Fan Yang (0000-0003-2978-7102, Pennsylvania State University), Saijing Zheng (Pennsylvania State University), Sundar (0000-0002-5779-8864, Pennsylvania State University), hyam Sundar |
| Year | 2016 |
| Volume | 2 |
| Issue | 3 |
| Pages | 2/3/2056305116662173 |
| Publication date | 2016-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Media + Society (JOURNAL) |
| Journal identifiers | ISSN: 2056-3051 • E-ISSN: 2056-3051 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/2056305116662173 |
| OpenAlex | W2531549923 |
| Language | EN |
| Citations received | 12 |
| References cited | 23 |
Pinterest is now the fourth most popular social network site after Facebook, Twitter, and LinkedIn in the United States, offering its own suite of functions. This study investigated why individuals use specific features of Pinterest such as pinning, creating, liking, following, commenting, inviting, sharing, checking, searching, and browsing different categories. An online survey ( N = 113) revealed that a brand new set of gratifications (specific to digital media) predicted a large number of user behaviors in Pinterest. The results showcased the predictive value of affordance-based gratifications in shaping specific user behaviors on social-media
Advertising · Affordance · Business · Digital media · Human–computer interaction · Internet privacy · Political science · Social media · Suite · Uses and gratifications theory · World Wide Web · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Media and Politics
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| Unique citing works | 12 |
|---|---|
| Citations per year | 1.71 |
| Citation span | 2019 - 2025 (7) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 8 |