TikTok as Television

Bibliographic Data

ID2414652
AuthorsDaniel Faltesek (0000-0002-6265-518X, Oregon State University, corresponding author), Elizbeth Graalum (Oregon State University), Bailey Breving (Oregon State University), Elselucia Knudsen (Oregon State University), Jessica Lucas (Oregon State University), Sierra Young, Sierra N Young (0000-0001-9146-1088, Oregon State University), Felix Eduardo Varas Zambrano (Oregon State University)
Year2023
Volume9
Issue3
Publication date2023-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Media + Society (JOURNAL)
Journal identifiersISSN: 2056-3051 • E-ISSN: 2056-3051
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/20563051231194576
OpenAlexW4386450968
LanguageEN
Citations received10
References cited25

As much as users and advertisers have flocked to it, TikTok has been a success. To this point, research on TikTok has been concerned with the nature of TikTok texts and the ways that laterally organized networks on TikTok have intermedia interface points. Instead of focusing on the text or the authors, this article argues that Raymond Williams concept of flow is critical for an initial characterization of a social media platform, proposing and implementing a Markov process model for critical media studies of the experience of TikTok flow. The result of this analysis challenges many commonly held ideas about what TikTok 'is' and offers evidence that TikTok is television, not social media. We argue that this shift of perspective is important for advancing understanding of this platform

Advertising · Business · Epistemology · Media studies · Social media · Sociology · World Wide Web · Computer Science · Digital Marketing and Social Media · FinTech, Crowdfunding, Digital Finance · Innovative Human-Technology Interaction · Philosophy · Psychology

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