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The Impact of Social Norms on Adolescents' Self-Presentation Practices on Social Media

Bibliographic Data

ID2414858
AuthorsArne Freya Zillich (0000-0002-2226-7190, Ludwig-Maximilians-Universität München, corresponding author), Annika Wunderlich (0009-0001-0607-9747, Filmuniversität Babelsberg KONRAD WOLF)
Year2024
Volume10
Issue4
Publication date2024-10-01
Open AccessYes
TypeARTICLE
VenueSocial Media + Society (JOURNAL)
Journal identifiersISSN: 2056-3051 • E-ISSN: 2056-3051
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/20563051241299829
OpenAlexW4404882674
LanguageEN
Citations received3
References cited44

Social media platforms such as Instagram and Snapchat offer adolescents many opportunities to control how other users see and perceive them. By observing their peers' self-presentations and receiving feedback on their own self-presentations from them, adolescents learn what is typical (descriptive norms) and appropriate (injunctive norms) on different social media platforms. Based on computer-assisted face-to-face surveys with German Instagram and/or Snapchat users aged between 14 and 16 years ( N = 1,002), we examined the impact of descriptive and injunctive norms on adolescents' self-presentation practices on social media. Drawing on the theory of normative social behavior and the affordances approach, we also considered the norm-moderating factors of outcome expectations, group identity, platform differences, and perceived content persistence. We provide evidence that both descriptive and injunctive peer norms influence adolescents' staged self-presentations, authentic self-presentations, and presentations of everyday life, although none of the moderating factors reached practical significance

Social media · Sociology · World Wide Web · Child Development and Digital Technology · Computer Science · Impact of Technology on Adolescents · Medicine · Psychology · Social Media and Politics · Social Psychology

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    Open Access•Arne Freya Zillich, Annika Wunderlich•Computers in Human Behavior•2026

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Citations per year3
Citation span2026 - 2026 (1)
Highly citedNo

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