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Resumo

Although everyday exposure to mainstream media is theorized to be associated with women's self-objectification, empirical tests of this association have yielded mixed results. There are several possible explanations for these mixed results. For example, it may be that mainstream media relate to women's broader tendency to self-sexualize rather than to self-objectify, that newer forms of media (i.e., social media) should be incorporated into these models, or that these associations may operate indirectly. Accordingly, the current study examines how traditional media and Facebook investment are associated with women's tendency to self-sexualize and tests whether these associations are mediated by the view of women as sexual objects, internalization of the thin ideal, and perceived pressure to conform to this ideal. Structural equation modeling demonstrated that magazine and Facebook investment predicted only internalization of the thin ideal, whereas reality television and sitcom exposure predicted all three mediators. Media use was indirectly related to self-sexualization through internalization of the thin ideal and the view of women as sexual objects. These results support the value of incorporating broader definitions of self-sexualization, diverse forms of media, and potential mediators into future models.

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