Dados Bibliográficos

AUTOR(ES) H. Levine , Carla J. Berg , Yael Bar-Zeev
AFILIAÇÃO(ÕES) The Hebrew University of Jerusalem, Israel, The George Washington University, Washington, DC, USA
ANO 2020
TIPO Artigo
PERIÓDICO SAGE Open
ISSN 2158-2440
E-ISSN 2158-2440
DOI 10.1177/2158244019898823
ADICIONADO EM 2025-08-18
MD5 c6388a81ab1ed588676d1eb144d8f671

Resumo

The tobacco industry offers various products, including heated tobacco products (HTPs). Philip Morris International's (PMI) 'iQOS' has the greatest HTP market share, as well as research on its use and impact. iQOS was released in 2014 and is now in more than 40 countries. The U.S. Food and Drug Administration announced permission for PMI to sell iQOS in the United States in April 2019, and iQOS was launched in October 2019. Decisions pending its modified risk tobacco product (MRTP) application will occur subsequently. The U.S. regulatory efforts regarding iQOS could be informed by examining (a) Philip Morris USA other product marketing efforts and (b) the iQOS market in countries where it is available. This article briefly addresses these two points with extant literature and suggests that future research should address important gaps in what is currently known, including strategic international collaborations and research, which historically has been critical for advancing tobacco control globally.

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