Cooking Class Travel in Thailand: An Investigation of Value Co-Creation Experiences
Dados Bibliográficos
| AUTOR(ES) | |
|---|---|
| AFILIAÇÃO(ÕES) | School of Tourism, Huangshan University, China, Alibaba Business School, Hangzhou Normal University, China, School of Tourism and Culinary Arts, Zhejiang Business College, Hangzhou, China, Sasin School of Management, Chulalongkorn University, Bangkok, Thailand, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong |
| ANO | 2023 |
| TIPO | Artigo |
| PERIÓDICO | SAGE Open |
| ISSN | 2158-2440 |
| E-ISSN | 2158-2440 |
| EDITORA | SAGE Publications Inc. |
| DOI | 10.1177/21582440231176994 |
| CITAÇÕES | 1 |
| ADICIONADO EM | 2025-08-18 |
Resumo
Cooking class travel (CCT) is a special form of food economy that is emerging worldwide, especially in Southeast Asian countries, such as Thailand. CCT is a touristic activity with strong value co-creation characteristics, but it is scarcely investigated on how tourists and hosts can work together to co-create the experience and value in CCT. Thus, based on value co-creation theory, this study adopts a rigorous content analysis approach to inspect the value co-creation mechanism of CCT in Thailand. Results reveal a value co-creation framework for CCT—from resources to practices to the final outcomes—offering academia and practitioners an in-depth insight into this fast-developing type of tourism economy and extending value co-creation theory to a new research area.