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Accounting for (strategically) ambiguous facework using Trump as a case study

Bibliographic Data

ID24217149
AuthorsDawn Archer (0000-0002-4547-6518, Manchester Metropolitan University , Manchester , UK), Samuel Bourgeois (0000-0003-1736-1622, University of Neuchâtel , Neuchâtel , Switzerland)
Year2026
Publication date2026-09-28
Open AccessYes
TypeARTICLE
VenueJournal of Politeness Research (JOURNAL)
Journal identifiersISSN: 1612-5681 • E-ISSN: 1613-4877
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/pr-2025-0061
OpenAlexW7214308576
LanguageEN
References cited56

Archer’s (2015. Slurs, insults, (backhanded) compliments and other strategic facework moves. Language Sciences 52. 82–97) Goffman-inspired facework scale was designed to capture both overt im/politeness and, more importantly, strategically ambivalent facework strategies that afford users a level of plausible deniability, allowing them to manipulate others’ views of their target(s) without being found to have acted impolitely (Archer 2011. Cross-examining lawyers, facework and the adversarial courtroom. Journal of Pragmatics 43(13). 3216–3230). This paper nonetheless proposes an enhancement: the addition of a third “ambiguous-as-to-speaker-intent” space between the “intentional” face enhancing (FE) and face threatening (FT) zones. This third space complements the two “ambiguous-as-to-speaker-intent” spaces already sitting between the “intentional” and “incidental” FE zones and between the “intentional” and “incidental” FT zones of Archer’s original scale (cf. Goffman 1967. Interaction ritual: Essays on face-to-face behavior . Garden City, NY: Anchor Books). We demonstrate the utility of what has effectively become a facework loop using fourteen comments made by Donald Trump – a globally known figure regularly associated with overt impoliteness – from the 1990s onwards (some of which were deemed more controversial than others). Our primary foci, in consequence, are those facework moves that leave targets and/or audiences uncertain as to whether praise and/or criticism and/or something more politic was intended by him.

Donald Trump · Erving Goffman · face-threatening acts · facework · impoliteness · plausible deniability · politeness scale · speaker intention · strategic ambiguity · Language, Discourse, Communication Strategies · Linguistics and Discourse Analysis · Linguistics and Language Analysis

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