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Using Google Trends to Measure Issue Salience for Hard-to-Survey Populations

Bibliographic Data

ID2423722
AuthorsVolha Chykina (0000-0002-7612-9180, Pennsylvania State University, corresponding author), Charles Crabtree (0000-0001-5144-8671, University of Michigan)
Year2018
Volume4
Publication date2018-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocius Sociological Research for a Dynamic World (JOURNAL)
Journal identifiersISSN: 2378-0231 • E-ISSN: 2378-0231
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/2378023118760414
OpenAlexW2791198683
LanguageEN
Citations received13
References cited2

Some populations are difficult to survey. This poses a problem for researchers who want to understand what issues matter to these populations and how the salience of those concerns varies over time. In this visualization article, the authors illustrate how Google Trends can be used to examine issue salience for hard-to-survey mass populations. Applying this method to immigrant concerns over deportation, the authors show that anxieties over removal increased in response to (potential) policy changes, such as Arizona's Support Our Law Enforcement and Safe Neighborhoods Act (Senate Bill 1070) and the immigration policies that were considered in the wake of Donald Trump's election

Cognitive psychology · Criminology · Demographic economics · Deportation · Economics · Immigration · Law enforcement · Political science · Public relations · Salience (neuroscience · Sociology · Law · Migration, Health and Trauma · Psychology · Racial and Ethnic Identity Research · Vaccine Coverage and Hesitancy

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Unique citing works13
Citations per year2,17
Citation span2020 - 2025 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 13

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