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Deny, Reassure, and Deflect

Evidence and Implications of Forms and Norms of Fat Talk

Bibliographic Data

ID24315204
AuthorsCindi L Sturtzsreetharan (0000-0001-7528-8991, Arizona State University), Monet Ghorbani (Arizona State University), Alexandra Brewis (0000-0003-3769-4205, Arizona State University), Amber Wutich (Arizona State University)
Year2024
Volume58
Issue2-3
Pages99-124
Publication date2024-04-01
Open AccessNo
TypeARTICLE
VenueCross-Cultural Research (JOURNAL)
Journal identifiersISSN: 1069-3971 • E-ISSN: 1552-3578
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/10693971231199373
OpenAlexW4386447966
LanguageEN
Citations received2
References cited53

Fat talk is a conversational interaction recognized through comments like “Does this make me look fat?” In the US, based on psychological lab-based investigations, fat talk is defined as highly damaging for women and actively targeted for various interventions. Using a discourse completion task (DCT), we present normative responses ( N = 313) to fat talk prompts testing women’s fat talk patterns across diverse languages and socio-cultural contexts. Based on replies from the DCT deployed in seven countries, we find that the normative response in all sites is always denial (“No, you aren’t!”) and often followed by additional reassurance (“you look good”). The consistency of findings suggests fat talk is an emergent global conversational form with shared, recognized rules among casual acquaintances. The normative denial response suggests positive functions where interactional fat talk reaffirms and reassures peer affiliation and membership. Ultimately, we suggest that fat talk may serve as a mundane rejection of everyday fatphobia; interventions posing fat talk as always harmful may simply reaffirm experiences of fat stigma by attempting to restrict the interpretation to only negative.

conversational norms · cross-cultural comparison · discourse completion test · fat talk · fatphobia · peer affiliation · reassurance · Weight stigma · Women · Eating Disorders and Behaviors · Language, Discourse, Communication Strategies · Obesity and Health Practices

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Citations per year2
Citation span2025 - 2025 (1)
Highly citedNo
Open DOI
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