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The Limits of Authenticity in Vietnamese Consumer Markets

Bibliographic Data

ID2464076
AuthorsElizabeth F Vann (Lehigh University, corresponding author)
Year2006
Volume108
Issue2
Pages286-296
Publication date2006-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Anthropologist (JOURNAL)
Journal identifiersISSN: 0002-7294 • E-ISSN: 1548-1433
PublisherWiley (PUBLISHER • GB)
DOI10.1525/aa.2006.108.2.286
OpenAlexW2082533650
LanguageEN
Citations received62
References cited32

In this article, I address the saliency of the concept of "authenticity" in contexts of international law and anthropological inquiry. Using my research findings in Ho Chi Minh City (HCMC), Vietnam, I show that although Vietnamese shoppers distinguish between what they term real and fake goods, they do not share with foreign corporations and international trade organizations a preoccupation with product and brand authenticity. To make this point, I describe four types of goods-model goods, mimic goods, real goods, and fake goods-employed by shoppers in HCMC, and discuss why they have little in common with notions of "authenticity" and "ownership" inherent in international standards of intellectual property. I argue that these conceptual differences in the commercial sphere challenge claims about the universal applicability of intellectual property rights laws and also encourage anthropologists to ask whether authenticity is always a useful tool of cross-cultural understanding

Business · Commerce · Epistemology · Ho chi minh · Intellectual property · Law and economics · Linguistics · Point (geometry · Political science · Product (mathematics · Property (philosophy · Property rights · Sociology · Vietnamese · China's Socioeconomic Reforms and Governance · Chinese history and philosophy · Law · Vietnamese History and Culture Studies

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Unique citing works62
Citations per year3,1
Citation span2006 - 2026 (21)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 60

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