El Kiosko Budweiser
The Making of a "National" Television Show in Puerto Rico
Bibliographic Data
| ID | 2467804 |
|---|---|
| Authors | Arlene Dávila (Syracuse University, corresponding author) |
| Year | 1998 |
| Volume | 25 |
| Issue | 3 |
| Pages | 452-470 |
| Publication date | 1998-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Ethnologist (JOURNAL) |
| Journal identifiers | ISSN: 0094-0496 • E-ISSN: 1548-1425 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1525/ae.1998.25.3.452 |
| OpenAlex | W2072964732 |
| Language | EN |
| Citations received | 12 |
| References cited | 26 |
Originally devised as a marketing tool for Budweiser beer in Puerto Rico, El Kiosko Budweiser is currently one of the most popular local television shows. An analysis of the production and reception of this show provides the basis for a discussion of its continued popularity and an evaluation of the processes by which mass media products become vehicles for the assertion and definition of contemporary identities. In this article I also question the nature of "national" television in the current transnational context through a discussion of the distinct role played by locally produced commercial programming in the promotion of local artists and shows, and in the imagining of Puerto Rico as a distinct national community.[Puerto Rico, popular culture, national identity, commercial television, advertising
Advertising · Archaeology · Assertion · Business · Commercial broadcasting · Context (archaeology · Geography · Mass media · Media studies · National identity · Political science · Politics · Popular culture · Popularity · Promotion (chess · Public broadcasting · Sociology · Television studies · Asian Culture and Media Studies · Computer Science · Media, Gender, and Advertising · Music History and Culture
Consumers, Characters, and Products
Creative Violence
Creative Violence
Caribbean Negritos
Consumer Responses to Product Placement in Television Sitcoms
Présentation
Through the looking glass
What Does It Look Like
Public Opinion in Puerto Rico on Alcohol Control Policies
FromTrigueñitato Afro-Puerto Rican
The Visible Evidence of Cultural Producers
Words to Make you Laugh
Text, play, and story
Consumption and Commodities
Subversive Pleasures
Nationalism and the politics of culture in Quebec
Ethnicity and Nationalism
Capitalism
Salsa as Translocation
Cultural Imperialism
The Nation and Its Fragments
Mass Media and the Caribbean
Consuming Social Change
Labor Migration under Capitalism
Anthropology and Mass Communication
National Texts and Gendered Lives
The Airbrushing of Culture
Puerto Rico
Indigenous Media
"On PepsiCo and piety in a Papua New Guinea "modernity
Yearnings
The Romance of Resistance
Packaging Islam
Anthropology and Mass Media
It's destroying a whole generation
| Unique citing works | 12 |
|---|---|
| Citations per year | 0,46 |
| Citation span | 2000 - 2016 (17) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 12 |