"On PepsiCo and piety in a Papua New Guinea "modernity

Bibliographic Data

ID2467450
AuthorsDeborah Gewertz (Amherst College), Frederick Errington
Year1996
Volume23
Issue3
Pages476-493
Publication date1996-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Ethnologist (JOURNAL)
Journal identifiersISSN: 0094-0496 • E-ISSN: 1548-1425
PublisherWiley (PUBLISHER • GB)
DOI10.1525/ae.1996.23.3.02a00020
OpenAlexW2160761677
LanguageEN
Citations received36
References cited21

Exploring global processes of "modernity" as they engaged Chambri of Papua New Guinea, we examine two locally salient discourses, presented by PepsiCo and by Antioch, a Catholic youth organization. These were employed by rebellious youths and more conservative elders to debate the appropriate relationship among "traditional" and "modern" selves and socialities. Both of the discourses into which the debate was channeled were concerned with "self-creation." This meant that "modernism" was more consolidated than challenged. Consequently, even for its most vigorous proponents, "tradition" became progressively less compelling (or binding) in any of its particulars and increasingly developed as a form of self-expression-of personal choice and appreciation. [Papua New Guinea, modernity, transnationalism, socioeconomic change, identity

Aesthetics · Ethnology · Identity (music · Modernity · New guinea · Piety · Political science · Politics · Salient · Sociology · Transnationalism · Anthropological Studies and Insights · Gender Studies · Island Studies and Pacific Affairs · Law · Pacific and Southeast Asian Studies · Philosophy · Religious studies

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