Formal Attire From One Side of the 'Bridge' to the Other

The Wedding Market and Class and Gender Relations Inscribed in the Territory of the City

Bibliographic Data

ID2489128
AuthorsMichele Escoura (0000-0002-8822-2032, Universidade Estadual de Campinas (UNICAMP), corresponding author)
Year2018
Volume14
Issue3
Publication date2018-04-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueVibrant Virtual Brazilian Anthropology (JOURNAL)
Journal identifiersISSN: 1809-4341 • E-ISSN: 1809-4341
PublisherFapUNIFESP (SciELO) (PUBLISHER)
DOI10.1590/1809-43412017v14n3p238
OpenAlexW2803013222
SCIELO_PIDS1809-43412017000300600
LanguageEN
Citations received5
References cited11

In Brazil, the sector of events and ceremonies had nearly US$5 billion in revenue in 2015, although more than just money revolves around this market. In this article, I accompany brides and grooms in the process of organizing their wedding celebrations between the geographic and economic extremes of the city of São Paulo. I demonstrate that in the Zona Leste [eastern zone] of the capital, in contrast to stores for the upper classes, the physical space of the market for bridal dresses is constantly claimed as a field of feminine power and that the time for preparation of weddings, in turn, is the materialization of a moral regime that is inclined toward collectivization. From relatives to God, everyone is involved in organizing weddings. Thus, I highlight how the territorial constitution of São Paulo - and the economic nuances impressed in the geographic distribution - alters social dynamics and transforms weddings into particularly distinct enterprises from one side of the city to another

Archaeology · Constitution · Geography · Inscribed figure · Political economy · Political science · Sociology · Fashion and Cultural Textiles · Gender Studies · Gender, Sexuality, and Education · Law · Social and Economic Solidarity

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Open DOIOpen Access