Translations of Terroir
Constructing and Marketing a Sense of Place in the Basque Country
Bibliographic Data
| ID | 2630676 |
|---|---|
| Authors | Kerri Lesh (University of Nevada, Reno, corresponding author) |
| Year | 2020 |
| Volume | S14 |
| Publication date | 2020-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Anthropology of food (JOURNAL) |
| Journal identifiers | ISSN: 1609-9168 • E-ISSN: 1609-9168 |
| Publisher | OpenEdition (PUBLISHER) |
| DOI | 10.4000/aof.10551 |
| OpenAlex | W3046175576 |
| Language | EN |
| Citations received | 2 |
| References cited | 16 |
A distinguishing and authenticating element of Basque culture is created with the use of its language, Euskara. Key words in this non-Indo-European language are commonly sighted to market local products such as milk, wine, and cider to create value and social distinction through linguistic commodification in the promotion of place. Meanwhile, the French word terroir, which has evolved to encompass both the physical and sociocultural changes in the food-producing regions worldwide, has been slowly integrated into global marketing techniques, to include the Basque case. This article aims to show how the concept of terroir in its various engagements has entered the food-producing sectors of milk, wine, and cider in the Basque Country with the hope of creating the same authenticating and identity-making results as it has for their French-speaking neighbors. Here I develop the concept of 'linguistic terroir' as a means of framing how such engagement takes place. Specifically, I use research carried out in the Basque Country of Spain to illustrate the circumstances in which the concept of terroir is being employed to market the identity behind local products. In doing so, I provide a lens for examining and understanding key traits in the formation and marketing of Basque identity
Advertising · Brexit · Business · Commodification · Economics · Economy · European union · Framing (construction · Geography · Sociology · Terroir · Wine · Culinary Culture and Tourism · Cultural Identity and Heritage · Wine Industry and Tourism · Marketing
The Taste of Place
Basque gastronomic tourism
A Grammar of Basque
American Microbreweries and Neolocalism
Culture and class in a glass
Linguistic commodification in tourism
The local political economy of languages in a Sámi tourism destination
Globalization, the new economy, and the commodification of language and identity
The economics of linguistic exchanges
Linguistic Landscape and Ethnolinguistic Vitality
The Commodification of Language
Beyondterroir
Producing Authenticity in Global Capitalism
Making Salami, Producing Bergamo
| Citations per year | 0.5 |
|---|---|
| Citation span | 2022 - 2024 (3) |
| Highly cited | No |