Counter Memes and Anti-Legends in Online Welfare Discourse
Bibliographic Data
| ID | 2768833 |
|---|---|
| Authors | Tom Mould (0009-0003-1558-6382, tom mould is Professor of Anthropology and Folklore at Butler University, corresponding author) |
| Year | 2022 |
| Volume | 135 |
| Issue | 538 |
| Pages | 441-465 |
| Publication date | 2022-10-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of American Folklore (JOURNAL) |
| Journal identifiers | ISSN: 0021-8715 • E-ISSN: 1535-1882 |
| Publisher | University of Illinois Press (PUBLISHER • US) |
| DOI | 10.5406/15351882.135.538.03 |
| OpenAlex | W4312623817 |
| Language | DE |
| Citations received | 4 |
| References cited | 27 |
Using welfare memes as a case study, this research explores the characteristics and efficacy of counter memes, including anti-legend counter memes, as strategies for the critique of hegemonic discourse and pervasive stereotypes in the increasingly powerful realm of the internet and social media. Key findings suggest that while many memes that appear to counter dominant legends may do more harm than good, anti-legends as well as memes that target stigma are particularly effective due to competing strategies using parody, irony, and factual claims
Art · Harm · Hegemony · Irony · Key (lock) · Legend · Literature · Media studies · Political science · Politics · Realm · Social media · Sociology · The Internet · World Wide Web · Computer Science · Gender, Feminism, and Media · Humor Studies and Applications · Law · Misinformation and Its Impacts · Psychology · Social Psychology
The World Made Meme
Metacognitive Experiences and the Intricacies of Setting People Straight
Confirmation Bias
Visual Memes as Neutralizers of Political Dissent
‘Liking and Sharing’ the stigmatization of poverty and social welfare
It Was Like a Fever
Rumor Mills
An Epidemic of Rumors
Semiotics of spreadability
Surprise homecomings and vicarious sacrifices
Cheats, charity cases and inspirations
Counter-hegemony
The Politics of Disgust
Misinformation and the Currency of Democratic Citizenship
Emotional selection in memes
Biased assimilation and attitude polarization
Analyzing Rumors, Gossip, and Urban Legends Through Their Conversational Properties
The Welfare Legend Tradition in Online and Off-Line Contexts
Memes and Representations of Race
In a Land of Venn Diagrams
Vaccine Hesitancy Counter Memes
Counter Memes and Anti-Legends in Online Welfare Discourse
Analysis of Facebook Meme Groups Used During the 2016 US Presidential Election
| Unique citing works | 4 |
|---|---|
| Citations per year | 1 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |