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Style dominance

Attention, audience, and the 'real me

Bibliographic Data

ID2912787
AuthorsDevyani Sharma (0000-0002-2210-5888, Queen Mary University of London, corresponding author)
Year2018
Volume47
Issue1
Pages1-31
Publication date2018-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueLanguage in Society (JOURNAL)
Journal identifiersISSN: 0047-4045 • E-ISSN: 1469-8013
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0047404517000835
OpenAlexW2783138051
LanguageEN
Citations received45
References cited66

Social constructivist approaches to style have moved away from the cognitive asymmetry that underpinned Labov's original attention-to-speech model, namely that a first-learned vernacular often has cognitive primacy. This study explores the interplay of cognitive and interactional effects in style variation. It reports on three related dynamics of style variation in one individual-Fareed Zakaria, an Indian-American media personality. First, we see Zakaria's robust English bidialectalism with American and Indian audiences. This strong audience effect is complicated by the second finding, which points to asymmetricstyle dominancein Zakaria's first-learned Indian style, which he subtly defaults to regardless of audience when his attention is diverted by such tasks as quickly counter-arguing or inserting parenthetical information. The third part of the study relates style dominance to agency: In a reflexive intra-personal process ofbiographical indexicality, speakers such as Zakaria may exploit their personal style biography and use their dominant variety to perform no-nonsense 'real me' stances in interaction. (Audience, attention, style variation, indexicality, repertoire, processing, bidialectalism, second dialect acquisition, speech rate

Art · Indexicality · Linguistics · Rhetoric · Sociolinguistics · Sociology · Style (visual arts) · Variation (astronomy) · Visual arts · Discourse Analysis in Language Studies · Language, Discourse, Communication Strategies · Linguistic Variation and Morphology · Psychology · Social Psychology

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Unique citing works45
Citations per year5,63
Citation span2018 - 2026 (9)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 43

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