Negotiating Citizenship on Russian Makeover Television

Between Traditional and Neoliberal

Bibliographic Data

ID2941065
AuthorsOlga S Kazakevich (Siberian Federal University, corresponding author)
Year2016
Volume9
Issue1
Pages55-67
Publication date2016-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Siberian Federal University Humanities & Social Sciences (JOURNAL)
Journal identifiersISSN: 1997-1370 • E-ISSN: 2313-6014
PublisherSiberian Federal University (PUBLISHER • RU)
DOI10.17516/1997-1370-2016-9-1-55-67
OpenAlexW2486565286
LanguageEN
Citations received1
References cited27

Having being introduced to the Russian audience in the early 2000s, beauty makeover television – a \nlifestyle TV with the focus on ‘remaking’ the participants’ image, conduct and the self through the \nmeans of a wardrobe, makeup and hairstyle – has become widespread. Drawing from the concept \nof citizenship, this study uses data from the popular Russian makeover programs Modnyi Prigovor \n(Fashion Verdict) and Snimite Eto Nemedlenno! (Take It Off Immediately!) to examine the ways using \nwhich they transform women into ideal citizens by negotiating their relationships with and within public \nand private spheres. Via this examination, this study synthesizes two bodies of literature: citizenship \nstudies and works on makeover TV. It is argued that on Russian makeover TV a specific type of citizen \nis suggested, created by two different yet connected discourses – (neo)traditionalist and neoliberal

Citizenship · Media studies · Negotiation · Political science · Politics · Sociology · Asian Culture and Media Studies · Gender Studies · Gender, Feminism, and Media · Law · Media, Gender, and Advertising

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