Individual and Group Consumer Information Acquisition in Brand Choice Situations
Bibliographic Data
| ID | 2963240 |
|---|---|
| Authors | Joel Rudd, Frank J Kohout |
| Year | 1983 |
| Volume | 10 |
| Issue | 3 |
| Pages | 303 |
| Publication date | 1983-12-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208969 |
| OpenAlex | W2079262843 |
| Language | EN |
| References cited | 9 |
Drawing on small groups research, family sociology, and consumer information processing research, behavioral process methodology is used to compare information acquisition depth and decision time across individuals, ad hoc cross-sex dyads, and married couples. Ad hoc dyads and nominal groups (statistically paired individuals) acquired more information than did married couples; ad hoc dyads acquired more information than did individuals. The implications of the findings for our understanding of individual and group consumer information acquisition are discussed
Advertising · Business · Consumer research · Library science · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Customer Service Quality and Loyalty · Psychology
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| Highly cited | No |
|---|