The Theory of Reasoned Action Applied to Coupon Usage
Bibliographic Data
| ID | 2964216 |
|---|---|
| Authors | Terence A Shimp, Alican Kavas |
| Year | 1984 |
| Volume | 11 |
| Issue | 3 |
| Pages | 795 |
| Publication date | 1984-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209015 |
| OpenAlex | W1968509559 |
| Language | EN |
| Citations received | 57 |
| References cited | 11 |
This application of the theory of reasoned action examines the standard Fishbein-Ajzen paradigm and several model variations. These variations extend and challenge the standard model by incorporating tests of interdependent relations between attitudinal and subjective influence variables, by postulating multiple cognitive and normative structures rather than unidimensional structures, and by comparing direct effects of Aact and SN on behavior against indirect effects mediated through behavioral intentions
Action (physics) · Advertising · Business · Coupon · Theory of reasoned action · Cognitive and psychological constructs research · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Psychology · Social Psychology
State versus Action Orientation and the Theory of Reasoned Action
The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
Understanding Taxpaying Behavior
Ajzen and Fishbein's theory of reasoned action as applied to moral behavior
Marks & Spencer and the Decline of the British Textile Industry, 1950–2000
An Attitudinal Model of Technology-Based Self-Service
Attitudes and Attitude Change
Understanding Information Technology Usage
Subjective norms, attitudes and intentions of Finnish consumers in buying organic food
Factors influencing Indian consumers' actual buying behaviour towards organic food products
The role of subjective norms in theory of planned behavior in the context of organic food consumption
Impact of culture, behavior and gender on green purchase intention
A Benefit Congruency Framework of Sales Promotion Effectiveness
Relationship Quality in Services Selling
Predicting Unethical Behavior
Value-Expressive versus Utilitarian Advertising Appeals
Behavioral Intention Formation in Knowledge Sharing
How Priming the Private Self or Collective Self Affects the Relative Weights of Attitudes and Subjective Norms
Decomposition and crossover effects in the theory of planned behavior
On the evaluation of structural equation models
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
Sustainable shopping in the Basque Country
Appraisal and Positive Emotion Effect on Consumer Impulse Buying Behaviour Using Mobile Discount
Exploring international brand alliances between local and foreign higher education institutions
“Balancing Field-General and Subfield-Specific Contributions When Addressing, Utilizing, or Assessing a Theory’s Explanatory Power”
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response
Investigation of information sharing via multiple social media platforms
Factors Influencing eSports Viewership
Capturing Global Youth
Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions
The use of a decomposed theory of planned behavior to study Internet banking in Taiwan
Engaging in digital piracy of movies
Green movement in a newly industrializing area
Across‐persons versus within‐persons tests of expectancy‐value models
Exploring success factors for Taiwan's government electronic tendering system
The relationship between normatively versus attitudinally controlled people and normatively versus attitudinally controlled behaviors
Crossover Effects in the Theory of Reasoned Action
Incorporating Choice into an Attitudinal Framework
Factors affecting online group buying intention and satisfaction
Theory of Planned Behavior
The Importance of Subjective Norms for a Minority of People
The Motivational Process Model of Adolescent Online Gamers' Playing Intention
An Empirical Inquiry on Knowledge Sharing Among Academicians in Higher Learning Institutions
Contingent valuation and the activation of environmental norms
A comparison of perceived and geographic access to predict urban park use
Effects of podcast tours on tourist experiences in a national park
With a little help from my retailer
Attitude-based models for binary choices
An investigation into the role of intentions as mediators of the attitude-behavior relationship
Specification, Estimation, and Testing of Moment Structure Models Based on Latent Variates Involving Interactions among the Exogenous Constructs
The vicissitudes of attitudes and similar representational constructs in twentieth century psychology
Predicting Intentions to Report Administrative and Disciplinary Infractions
Consumers' Attitudes Toward Clothing Coupons
Extending the Theory of Planned Behavior
Behavioral Intention to Use Online for Shopping in Bangladesh
The impact of innovation attributes and the mediating effect of environmental attitudes towards environmental management practices among SMEs
Identifying the Predictors of Participation in Facebook Pictivism Campaigns
Models of attitude–behavior relations.
Multivariate Analysis with Latent Variables
An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures
Behavioral Intention Formation
Significance tests and goodness of fit in the analysis of covariance structures
Attitudes, intentions, and behavior
Affective and semantic components in political person perception
Attitudes "cause" behaviors
The Fishbein Extended Model and Consumer Behavior
Modeling Personal and Normative Influences on Behavior
A Path Analysis of Preventive Health Care Decision Models
| Unique citing works | 57 |
|---|---|
| Citations per year | 1,39 |
| Citation span | 1985 - 2025 (41) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 52 |