Contextual Influences on Perceptions of Merchant-Supplied Reference Prices
Bibliographic Data
| ID | 2966485 |
|---|---|
| Authors | Donald R Lichtenstein, William O Bearden |
| Year | 1989 |
| Volume | 16 |
| Issue | 1 |
| Pages | 55 |
| Publication date | 1989-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209193 |
| OpenAlex | W1994001873 |
| Language | EN |
| Citations received | 21 |
| References cited | 7 |
Two contextual variables that have theoretical roots in information processing, attribution, and social judgment theories were manipulated along with three levels of merchant-supplied reference price in a 2 × 2 × 3 analysis of variance design. Results support the hypothesized effects of consistency and distinctiveness as contextual variables that influence internal price standards and purchase evaluations. The three price levels resulted in a curvilinear pattern of results for the purchase evaluation and source credibility dependent variables, as hypothesized. However, contrary to assimilation-contrast theory, the impact of the merchant-supplied reference price on estimates of normal and fair prices was monotonic
Attribution · Consistency (knowledge bases) · Contrast (vision) · Credibility · Econometrics · Economics · Internal consistency · Microeconomics · Optimal distinctiveness theory · Perception · Reference price · Statistics · Variance (accounting) · Computer Science · Consumer Market Behavior and Pricing · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Mathematics · Psychology · Social Psychology
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| Unique citing works | 21 |
|---|---|
| Citations per year | 0,6 |
| Citation span | 1991 - 2021 (31) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 14 |