Estimating Price-Quality Tradeoffs Using Comparative Judgments
Bibliographic Data
| ID | 2970201 |
|---|---|
| Authors | Irwin P Levin, Richard D Johnson (0000-0001-9367-8889) |
| Year | 1984 |
| Volume | 11 |
| Issue | 1 |
| Pages | 593 |
| Publication date | 1984-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208995 |
| OpenAlex | W2136367773 |
| Language | EN |
| Citations received | 9 |
| References cited | 10 |
A subtractive model was found to describe how subjects traded off price and quality values when equating two purchases of ground beef. Derived estimates of price change per unit of quality varied as a function of whether price or quality judgments were required and whether the quality dimension was expressed in positive (percent lean) or negative terms (percent fat). Results were discussed in terms of factors that affect the generality of conclusions about price—quality tradeoffs
Affect (linguistics) · Dimension (graph theory) · Econometrics · Economics · Equating · Function (biology) · Generality · Quality (philosophy) · Statistics · Economic and Environmental Valuation · Economics of Agriculture and Food Markets · Mathematics · Psychology · Wine Industry and Tourism
The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
From Price to Quantity
The Quality Versus Quantity Trade-Off
Functional measurement approach to self‐estimation in multiattribute evaluation
Measuring professional vision of inclusive classrooms in secondary education through video-based comparative judgement
The effects of framing and incomplete information on judgments
Quality–Quantity Tradeoffs in Consumption
Choice architecture, nudging, and the historic environment
How Good Gets Better and Bad Gets Worse
Relative importance of probabilities and payoffs in risk taking.
Judgment under Uncertainty
Contextual effects in social judgment
Situational Variables and Consumer Behavior
Equity judgments as information integration
Adding versus averaging models revisited
Model Testing Techniques and Price-Quality Tradeoffs
Demand Artifacts in Laboratory Experiments in Consumer Research
Do Consumers Evaluate Products by Adding or Averaging Attribute Information
| Unique citing works | 9 |
|---|---|
| Citations per year | 0,24 |
| Citation span | 1988 - 2025 (38) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 9 |