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The Role of Time in the Action of the Consumer

Bibliographic Data

ID2995072
AuthorsMichelle M Bergadaa, Michelle Bergadaà (corresponding author)
Year1990
Volume17
Issue3
Pages289
Publication date1990-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208558
OpenAlexW1974658246
LanguageEN
Citations received57
References cited22

A phenomenological approach was used to study the temporal system of consumers, an important but neglected aspect of individual action and consumer behavior. Two patterns of temporal attitude with profoundly different implications for consumer behavior were identified: some individuals appear to live and act as if they are more subject to deterministic functioning in relation to their temporal orientation, while other appear subject to voluntaristic functioning. Different temporal orientations may induce different sorts of motivation, different plans, the consumption of different types of products, and different specific attitudes that elicit a certain organizational process in relation to products. Copyright 1990 by the University of Chicago

Action (physics) · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Psychology

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Unique citing works57
Citations per year1,68
Citation span1992 - 2026 (35)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 51

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