The Vital Force
Visuality and the National Economy
Bibliographic Data
| ID | 3000948 |
|---|---|
| Authors | R Aitken (0009-0005-6057-238X, corresponding author) |
| Year | 2006 |
| Volume | 10 |
| Issue | 2 |
| Pages | 87-112 |
| Publication date | 2006-04-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal for Cultural Research (JOURNAL) |
| Journal identifiers | ISSN: 1479-7585 • E-ISSN: 1740-1666 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14797580600624620 |
| OpenAlex | W1995646746 |
| Language | EN |
| Citations received | 2 |
| References cited | 40 |
Although it has often been conceived as a material or already‐existing kind of category, the “economy”, before it can be governed, must first be “made up” and constituted in particular ways. This paper seeks to contribute to recent genealogies of the “economy” by highlighting the role of one particular “cultural” technology–the techniques of visuality–in the making up of the national economy during the interwar and postwar periods. To develop this analysis, this paper reviews the ways in which private and public financial initiatives turned to visuality and advertising as a way to appeal more directly to and mobilize working class and everyday populations. In these appeals to “popular finance” visual techniques were used to diagram both a reworked conception of the national economy as well as the modes of citizenship key to this rationality of national economic space. This case also helps underscore the heterogeneity with which the national economy was assembled as a mode of economic governance constituted in multiple and never‐completed kinds of ways. Highlighting this heterogeneity, this paper concludes, is important especially in the context of discussions of “globalization” which are, once again, provoking questions relating to the very making of economic space, practice and identity
Appeal · Citizenship · Context (archaeology · Corporate governance · Economic system · Economics · Economy · Globalization · Management · Market economy · National identity · Political economy · Political science · Politics · Rationality · Sociology · Australian History and Society · Cultural Industries and Urban Development · History · Law · Political and Economic history of UK and US
Fables of abundance
The general theory of employment, interest, and money
The End of the Nation State
The cultural front
More Heat than Light
Creating the Corporate Soul
Hard Looks
Economies of Signs and Space
Cultural Economy
Creating the Corporate Soul
Cultural Economy
Studies of governmentality
Nietzsche, Genealogy, History
Imperialism and Popular Culture
The Imagined Economies of Globalization
Consumption and Identity at Work
Sociology Beyond Societies
Powers of Freedom
State/Culture
Rule of Experts
Fixing the Economy
A direct personal stake’
Anglo‐Canadian relations, the empire marketing board and Canadian national autonomy between the wars
The Selling of America
The Social Construction of What
Sociology Beyond Societies
The national economy
Globalization, the knowledge society, and the Network State
The Vital Force
Introduction
The democratic method of obtaining capital-culture, governmentality and ethics of mass investment
Roots of Marketing and Consumer Research at the University of Chicago1
Governing economic life
The promotion of the social∗
Economics invents the economy
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,1 |
| Citation span | 2006 - 2011 (6) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |