Words under Pressure
Translation in the Context of Search Engine Optimization
Bibliographic Data
| ID | 3001827 |
|---|---|
| Authors | Andrei V Achkasov (0000-0002-7637-4960, St Petersburg University, corresponding author) |
| Year | 2015 |
| Volume | 8 |
| Issue | 2 |
| Pages | 200-208 |
| Publication date | 2015-02-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Siberian Federal University Humanities & Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 1997-1370 • E-ISSN: 2313-6014 |
| Publisher | Siberian Federal University (PUBLISHER • RU) |
| DOI | 10.17516/1997-1370-2015-8-2-200-208 |
| OpenAlex | W2473306584 |
| Language | EN |
| Citations received | 2 |
The key activities in multilingual search engine optimization (SEO) imply the expertise of the linguistic\nbehavior of users (search queries), keyword translation, contrastive cross-linguistic analysis of\nkeywords, translation into the target language under SEO restrictions and off-site copywriting in\nthe target language. As a result, in the context of website translation and localization, SEO imposes\nadditional restrictions and demands on the translation workflow and strategies that contradict\nconventional views on translation quality and textuality. SEO and translation thus represent conflicting\nactivities which nevertheless have to be performed within website localization projects. At present, the\nlocalization industry is developing new translation and language-related strategies and needs SEO\ntrained translators and linguists. SEO linguistics and SEO translation is an emerging challenge for\nboth Translation Studies and institutional translator training
Context (archaeology · Information retrieval · Natural language processing · Translation (biology · Chemistry · Computer Science · History · Natural Language Processing Techniques · Topic Modeling · Translation Studies and Practices
| Citations per year | 0.2 |
|---|---|
| Citation span | 2016 - 2025 (10) |
| Highly cited | No |