The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory
Bibliographic Data
| ID | 3035461 |
|---|---|
| Authors | Joan Meyers‐levy (Northwestern University, corresponding author), Joan Meyers-Levy |
| Year | 1989 |
| Volume | 16 |
| Issue | 2 |
| Pages | 197 |
| Publication date | 1989-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209208 |
| OpenAlex | W2058278338 |
| Language | EN |
| Citations received | 14 |
| References cited | 6 |
Journal Article The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory Get access Joan Meyers-Levy Joan Meyers-Levy Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 197–207, https://doi.org/10.1086/209208 Published: 01 September 1989 Article history Received: 01 November 1987 Revision received: 01 January 1989 Published: 01 September 1989
Advertising · Association (psychology) · Brand names · Cognitive psychology · Encoding (memory) · Linguistics · Optimal distinctiveness theory · Set (abstract data type) · Word (group theory) · Child and Animal Learning Development · Computer Science · Deception detection and forensic psychology · Memory Processes and Influences · Psychology · Social Psychology
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| Unique citing works | 14 |
|---|---|
| Citations per year | 0,42 |
| Citation span | 1993 - 2025 (33) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 14 |