Some Unintended Consequences of TV Advertising to Children
Bibliographic Data
| ID | 3035700 |
|---|---|
| Authors | Marvin E Goldberg, Gerald J Gorn (0000-0002-0358-0974) |
| Year | 1978 |
| Volume | 5 |
| Issue | 1 |
| Pages | 22 |
| Publication date | 1978-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208710 |
| OpenAlex | W2074840560 |
| Language | EN |
| Citations received | 16 |
| References cited | 6 |
The results of this study with preschool subjects suggest that TV advertising directed at children may: (a) lead the child to select material objects over more socially-oriented alternatives, (b) potentially increase parent-child conflict, and (c) may lead to a more disappointed, unhappier child
Advertising · Business · Library science · Political science · Unintended consequences · Aesthetic Perception and Analysis · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Games and Media · Law · Psychology
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Linkages Between Materialism and Young People's Television and Advertising Exposure in a US Sample
Validating the Material Values Scale for Children (MVS-c) for Use in Early Childhood
Growing Up under Corporate Capitalism
Parental Mediation of Television Advertising Effects
The Cultivation of Parent and Child Materialism
Australian children's views about food advertising on television
Spending on Daughters versus Sons in Economic Recessions
Growing up in a Material World
Linking Advertising, Materialism, and Life Satisfaction
| Unique citing works | 16 |
|---|---|
| Citations per year | 0,34 |
| Citation span | 1979 - 2021 (43) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 13 |