Marvin E Goldberg
Biographic Data
| ID | 157435 |
|---|---|
| NAME | Marvin E Goldberg |
| GIVEN NAMES | Marvin E |
| FAMILY NAME | Goldberg |
| SIGNATURE | GOLDBERG M E |
| AFFILIATIONS | McGill University |
| VERIFIED | No |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 88 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1974 |
| LATEST PUBLICATION YEAR | 2005 |
| H-INDEX | 6 |
An extremely compensatible cigarette by design: Documentary evidence on industry awareness and reactions to the Barclay filter design cheating the tar testing system
The design problems with Barclay were readily understood by cigarette manufacturers, including the maker of Barclay, before official governmental evaluations occurred. Testing involving measured exposures to human smokers may in the end be crucial to identifying problems with novel cigarette designs
Report of the Tobacco Policy Research Study Group on Tobacco Litigation
Litigation is useful for both enforcing existing rights, and for showing the implications of legal principles derived from other types of cases to tobacco products. Thus
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
A factorial experiment was developed in which the reputation of the advertising firm and the extremity of the advertising claim were manipulated. Two levels of advertiser reputation, focusing on the expertise and trustworthiness of the sponsoring firm, were developed. Claim extremity was structured on a rank-order scale with product claims as first, third, fifth, or twentieth best among 100 competing brands. Product evaluation was significantly i…
Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach
This study employs a cognitive response approach using non-directive probes rather than direct questions to assess the effects of advertising knowledge and the presence of a cue on thoughts produced by 9 to 10-year-old children while watching commercials. The number of counterarguments produced indicates children's use of cognitive defenses. The study found that advertising knowledge did not result in increased counterarguments against advertisem…
Happy and Sad TV Programs: How They Affect Reactions to Commercials
Relative to a sad TV program, a happy program induced: (1) a happier mood as viewers watched both program and commercials, (2) greater perceived commercial effectiveness, (3) more affectively positive cognitive responses, and (4) to some extent, better recall. A main effect for commercial type was also noted, with emotional commercials leading to generally more positive reactions than informational commercials. A significant program-by-commercial…
Increasing the Involvement of Teenage Cigarette Smokers in Antismoking Campaigns
Journal Article Increasing the Involvement of Teenage Cigarette Smokers in Antismoking Campaigns Get access Marvin E. Goldberg, Marvin E. Goldberg 1Marvin E. Goldberg is Professor of Marketing, Faculty of Management, McGill University Search for other works by this author on: Oxford Academic Google Scholar Gerald J. Gorn Gerald J. Gorn 2Gerald J. Gom is Associate Professor of Marketing, Faculty of Commerce and Business Administration, University …
Behavioral Evidence of the Effects of Televised Food Messages on Children
Two weeks of daily exposure to televised food and beverage messages at a summer camp altered five- to eight-year-old children's afternoon snack choices. Children who viewed candy commercials picked significantly more candy over fruit as snacks. Eliminating the candy commercials proved as effective in encouraging the selection of fruit as did exposing the children to fruit commercials or nutritional public service announcements
Developing Discriminating Consumers
Donald F. Roberts, Peter Christenson, Wendy A. Gibson, Linda Mooser, Marvin E. Goldberg; Developing Discriminating Consumers, Journal of Communication, Vol
Children's Responses to Repetitive Television Commercials
Journal Article Children's Responses to Repetitive Television Commercials Get access Gerald J. Gorn, Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Marvin E. Goldberg Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 421–424, https://doi.org/10.1086/208785 Published: 01 March 1980 Arti…
Some Unintended Consequences of TV Advertising to Children
The results of this study with preschool subjects suggest that TV advertising directed at children may: (a) lead the child to select material objects over more socially-oriented alternatives, (b) potentially increase parent-child conflict, and (c) may lead to a more disappointed, unhappier child
TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences
When offered a choice of highly sugared or more wholesome snack and breakfast foods, first graders' choices reflected their TV exposure experience. Those who viewed commercials for highly sugared foods opted for more (advertised and nonadvertised) sugared foods. Those who viewed pro-nutrition Public Service Announcements chose more fruits, vegetables, etc. A 24-minute animated program “Junk Food” was most effective in reducing the number of sugar…
The Impact of Television Advertising on Children from Low Income Families
Journal Article The Impact of Television Advertising on Children from Low Income Families Get access Gerald J. Gorn, Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Marvin E. Goldberg Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 2, September 1977, Pages 86–88, https://doi.org/10.1086/208683 Published: …
The effects of intrinsic and extrinsic rewards in a risk-taking situation
Identifying Relevant Psychographic Segments: How Specifying Product Functions Can Help
Two psychographic instruments were developed and validated. Moderate correlations between these measures and preferences for meaningfully grouped sets of products provided a degree of parsimony in explaining patterns of consumer preference. Further, there was some evidence that, appropriately selected, psychographic measures might be able to predict actual choice behavior for clearly differentiated consumer segments
Children's Reactions to Television Advertising: An Experimental Approach
Both the effects of a child's expectancy of receiving a toy and the number of TV commercials he sees for the toy were examined in an experimental paradigm. In a 3 × 3 factorial design, eight to ten year old boys (N = 133) were presented with low, moderate or high expectancies of obtaining a toy, followed by 0, 1 or 3 exposures to a TV commercial for the toy
Behavioral Evidence of the Effects of Televised Food Messages on Children
Two weeks of daily exposure to televised food and beverage messages at a summer camp altered five- to eight-year-old children's afternoon snack choices. Children who viewed candy commercials picked significantly more candy over fruit as snacks. Eliminating the candy commercials proved as effective in encouraging the selection of fruit as did exposing the children to fruit commercials or nutritional public service announcements
TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences
When offered a choice of highly sugared or more wholesome snack and breakfast foods, first graders' choices reflected their TV exposure experience. Those who viewed commercials for highly sugared foods opted for more (advertised and nonadvertised) sugared foods. Those who viewed pro-nutrition Public Service Announcements chose more fruits, vegetables, etc. A 24-minute animated program “Junk Food” was most effective in reducing the number of sugar…
Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach
This study employs a cognitive response approach using non-directive probes rather than direct questions to assess the effects of advertising knowledge and the presence of a cue on thoughts produced by 9 to 10-year-old children while watching commercials. The number of counterarguments produced indicates children's use of cognitive defenses. The study found that advertising knowledge did not result in increased counterarguments against advertisem…
Happy and Sad TV Programs: How They Affect Reactions to Commercials
Relative to a sad TV program, a happy program induced: (1) a happier mood as viewers watched both program and commercials, (2) greater perceived commercial effectiveness, (3) more affectively positive cognitive responses, and (4) to some extent, better recall. A main effect for commercial type was also noted, with emotional commercials leading to generally more positive reactions than informational commercials. A significant program-by-commercial…
Children's Responses to Repetitive Television Commercials
Journal Article Children's Responses to Repetitive Television Commercials Get access Gerald J. Gorn, Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Marvin E. Goldberg Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 421–424, https://doi.org/10.1086/208785 Published: 01 March 1980 Arti…
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
A factorial experiment was developed in which the reputation of the advertising firm and the extremity of the advertising claim were manipulated. Two levels of advertiser reputation, focusing on the expertise and trustworthiness of the sponsoring firm, were developed. Claim extremity was structured on a rank-order scale with product claims as first, third, fifth, or twentieth best among 100 competing brands. Product evaluation was significantly i…
Children's Reactions to Television Advertising: An Experimental Approach
Both the effects of a child's expectancy of receiving a toy and the number of TV commercials he sees for the toy were examined in an experimental paradigm. In a 3 × 3 factorial design, eight to ten year old boys (N = 133) were presented with low, moderate or high expectancies of obtaining a toy, followed by 0, 1 or 3 exposures to a TV commercial for the toy
Some Unintended Consequences of TV Advertising to Children
The results of this study with preschool subjects suggest that TV advertising directed at children may: (a) lead the child to select material objects over more socially-oriented alternatives, (b) potentially increase parent-child conflict, and (c) may lead to a more disappointed, unhappier child
Increasing the Involvement of Teenage Cigarette Smokers in Antismoking Campaigns
Journal Article Increasing the Involvement of Teenage Cigarette Smokers in Antismoking Campaigns Get access Marvin E. Goldberg, Marvin E. Goldberg 1Marvin E. Goldberg is Professor of Marketing, Faculty of Management, McGill University Search for other works by this author on: Oxford Academic Google Scholar Gerald J. Gorn Gerald J. Gorn 2Gerald J. Gom is Associate Professor of Marketing, Faculty of Commerce and Business Administration, University …
The Impact of Television Advertising on Children from Low Income Families
Journal Article The Impact of Television Advertising on Children from Low Income Families Get access Gerald J. Gorn, Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Marvin E. Goldberg Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 2, September 1977, Pages 86–88, https://doi.org/10.1086/208683 Published: …
Children's Reactions to Television Advertising: An Experimental Approach
Both the effects of a child's expectancy of receiving a toy and the number of TV commercials he sees for the toy were examined in an experimental paradigm. In a 3 × 3 factorial design, eight to ten year old boys (N = 133) were presented with low, moderate or high expectancies of obtaining a toy, followed by 0, 1 or 3 exposures to a TV commercial for the toy
Identifying Relevant Psychographic Segments: How Specifying Product Functions Can Help
Two psychographic instruments were developed and validated. Moderate correlations between these measures and preferences for meaningfully grouped sets of products provided a degree of parsimony in explaining patterns of consumer preference. Further, there was some evidence that, appropriately selected, psychographic measures might be able to predict actual choice behavior for clearly differentiated consumer segments
The Impact of Television Advertising on Children from Low Income Families
Journal Article The Impact of Television Advertising on Children from Low Income Families Get access Gerald J. Gorn, Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Marvin E. Goldberg Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 2, September 1977, Pages 86–88, https://doi.org/10.1086/208683 Published: …
The effects of intrinsic and extrinsic rewards in a risk-taking situation
Some Unintended Consequences of TV Advertising to Children
The results of this study with preschool subjects suggest that TV advertising directed at children may: (a) lead the child to select material objects over more socially-oriented alternatives, (b) potentially increase parent-child conflict, and (c) may lead to a more disappointed, unhappier child
TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences
When offered a choice of highly sugared or more wholesome snack and breakfast foods, first graders' choices reflected their TV exposure experience. Those who viewed commercials for highly sugared foods opted for more (advertised and nonadvertised) sugared foods. Those who viewed pro-nutrition Public Service Announcements chose more fruits, vegetables, etc. A 24-minute animated program “Junk Food” was most effective in reducing the number of sugar…
Developing Discriminating Consumers
Donald F. Roberts, Peter Christenson, Wendy A. Gibson, Linda Mooser, Marvin E. Goldberg; Developing Discriminating Consumers, Journal of Communication, Vol
Children's Responses to Repetitive Television Commercials
Journal Article Children's Responses to Repetitive Television Commercials Get access Gerald J. Gorn, Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Marvin E. Goldberg Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 421–424, https://doi.org/10.1086/208785 Published: 01 March 1980 Arti…
Increasing the Involvement of Teenage Cigarette Smokers in Antismoking Campaigns
Journal Article Increasing the Involvement of Teenage Cigarette Smokers in Antismoking Campaigns Get access Marvin E. Goldberg, Marvin E. Goldberg 1Marvin E. Goldberg is Professor of Marketing, Faculty of Management, McGill University Search for other works by this author on: Oxford Academic Google Scholar Gerald J. Gorn Gerald J. Gorn 2Gerald J. Gom is Associate Professor of Marketing, Faculty of Commerce and Business Administration, University …
Behavioral Evidence of the Effects of Televised Food Messages on Children
Two weeks of daily exposure to televised food and beverage messages at a summer camp altered five- to eight-year-old children's afternoon snack choices. Children who viewed candy commercials picked significantly more candy over fruit as snacks. Eliminating the candy commercials proved as effective in encouraging the selection of fruit as did exposing the children to fruit commercials or nutritional public service announcements
Happy and Sad TV Programs: How They Affect Reactions to Commercials
Relative to a sad TV program, a happy program induced: (1) a happier mood as viewers watched both program and commercials, (2) greater perceived commercial effectiveness, (3) more affectively positive cognitive responses, and (4) to some extent, better recall. A main effect for commercial type was also noted, with emotional commercials leading to generally more positive reactions than informational commercials. A significant program-by-commercial…
Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach
This study employs a cognitive response approach using non-directive probes rather than direct questions to assess the effects of advertising knowledge and the presence of a cue on thoughts produced by 9 to 10-year-old children while watching commercials. The number of counterarguments produced indicates children's use of cognitive defenses. The study found that advertising knowledge did not result in increased counterarguments against advertisem…
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
A factorial experiment was developed in which the reputation of the advertising firm and the extremity of the advertising claim were manipulated. Two levels of advertiser reputation, focusing on the expertise and trustworthiness of the sponsoring firm, were developed. Claim extremity was structured on a rank-order scale with product claims as first, third, fifth, or twentieth best among 100 competing brands. Product evaluation was significantly i…
Report of the Tobacco Policy Research Study Group on Tobacco Litigation
Litigation is useful for both enforcing existing rights, and for showing the implications of legal principles derived from other types of cases to tobacco products. Thus
An extremely compensatible cigarette by design: Documentary evidence on industry awareness and reactions to the Barclay filter design cheating the tar testing system
The design problems with Barclay were readily understood by cigarette manufacturers, including the maker of Barclay, before official governmental evaluations occurred. Testing involving measured exposures to human smokers may in the end be crucial to identifying problems with novel cigarette designs
Psychology (13 works) · Advertising (12 works) · Business (11 works) · Computer Science (6 works) · Political science (6 works) · Social Psychology (6 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Law (4 works) · Library science (4 works) · Media studies (4 works)