Behavioral Changes in the Trial of New Products
Bibliographic Data
| ID | 3038470 |
|---|---|
| Authors | Robert W Shoemaker, F Robert Shoaf |
| Year | 1975 |
| Volume | 2 |
| Issue | 2 |
| Pages | 104 |
| Publication date | 1975-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208621 |
| OpenAlex | W2059769272 |
| Language | EN |
| Citations received | 4 |
The theory of perceived risk suggests that consumers can reduce the consequences of trying a new brand by buying a smaller quantity on the trial purchase than is normally bought. This study, based on longitudinal analysis of 1,480 individual new brand buyers, found that initial purchase quantities were smaller, as predicted
Library science · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Psychology of Social Influence
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The phenomenon of innovation overload
Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,12 |
| Citation span | 1992 - 2023 (32) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |