Government communication pieces on HIV pre-exposure (PrEP) and post-exposure (PEP) prophylaxis (2016-2019)

Analysis of Their Content and Circulation Among Gay Men, Trans Women/Travestis, and Sex Workers

Bibliographic Data

ID3073093
AuthorsClaudia Mora (0000-0003-4854-3429, Universidade do Estado do Rio de Janeiro), Romário Nelvo (0000-0001-8071-5038, Universidade Federal do Rio de Janeiro), Sandra Monteiro (0000-0003-2009-1790, Instituto Oswaldo Cruz)
Year2022
Volume31
Issue4
Publication date2022-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSaúde e Sociedade (JOURNAL)
Journal identifiersISSN: 0104-1290 • E-ISSN: 1984-0470
PublisherFapUNIFESP (SciELO) (PUBLISHER)
DOI10.1590/s0104-12902022210855en
OpenAlexW4312548312
SCIELO_PIDS0104-12902022000400324
LanguageEN
Citations received5
References cited16

This article analyzes the advertisement of pre-exposure (PrEP) and post-exposure (PEP) prophylaxis treatment for HIV considering the historical role of AIDS prevention campaigns in Brazil. A total of 24 pieces of communication on PrEP, PEP, and CP (Combined Prevention), produced from 2016 to 2019 and published on the website and social media of the Brazilian Ministry of Health were analyzed in addition to the testimony of 30 users of prophylaxis - including gays, trans women/travestis, and sex workers - in the metropolitan region of Rio de Janeiro. The materials were classified according to type, year, audience, and access information, and the results were interpreted from four axes: contextualization of the communication pieces and the experience of the interlocutors with the information; sexuality and risk; gender, emotions, and moralities; and condom displacements. The analysis indicated the erasure of expressions of sexuality and the predominance of an abstract and structured language, presupposing a rational and individualistic public, with condoms associated with "sexual risk." Users' reports regarding the advertisement of information on these prophylaxis reveals its insufficiency. We conclude that the potential of information and communication campaigns, guided by the sociocultural reality of social segments, has been little explored, compromising access to prophylaxis. Thus, the biomedicalization of prevention and the advance of conservatism in Brazil hinder the Brazilian response to AIDS

Christian ministry · Condom · Contextualization · Family medicine · Gynecology · Human immunodeficiency virus (HIV) · Human sexuality · Men who have sex with men · Political science · Pre-exposure prophylaxis · Safer sex · Sociocultural evolution · Sociology · Syphilis · Adolescent Sexual and Reproductive Health · Gender Studies · HIV/AIDS Research and Interventions · Medicine · Psychology · Sex work and related issues · Social Psychology

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