Style shifting in commercials
Bibliographic Data
| ID | 3122852 |
|---|---|
| Authors | Sofie Van Gijsel (KU Leuven), Dirk Speelman (0000-0003-1561-1851, KU Leuven), Dirk Geeraerts (0000-0001-6350-0588, KU Leuven) |
| Year | 2008 |
| Volume | 40 |
| Issue | 2 |
| Pages | 205-226 |
| Publication date | 2008-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Pragmatics (JOURNAL) |
| Journal identifiers | ISSN: 0378-2166 • E-ISSN: 1879-1387 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.pragma.2007.01.010 |
| OpenAlex | W2023352741 |
| Language | EN |
| Citations received | 19 |
| References cited | 27 |
Flemish · Linguistics · Situated · Sociology · Style (visual arts · Variety (cybernetics · Computer Science · Gender Studies in Language · History · Linguistic Variation and Morphology · Linguistics, Language Diversity, and Identity · Psychology · Artificial Intelligence
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Implicational scales in colloquial Belgian Dutch
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Representing “traditional” and “progressive” women in Greek television
How (in)coherent can standard languages be? A perceptual perspective on co-variation
An analysis of Josh condom commercials
Linguistic varieties in style
The (Lack of) Salience of T/V Pronouns in Professional Communication
A direct discourse-based approach to the study of language attitudes
Speech style and the construction of social division
Code-breaking/code-making
Heteronormative love makes a house a home
Dimensions of Register Variation
The Discourse of Advertising
Back in style
Logic and Conversation
Morphopragmatics
Sociolinguistic perspectives on register
The Discourse of Advertising
Language variation and local elements in family discourse
Symbolic Values of Foreign Language Use
Gender Role Stereotyping in Advertisements on Two British Radio Stations
The Language of Advertising
The Structure of Lexical Variation
Hit and miss
Styling the other to define the self
A postscript
Universal Tendencies in the Semantics of the Diminutive
Identity constructions in multilingual advertising
Language style as audience design
Advertising in the periphery
Dialect stylization in radio talk
Mixing English in French advertising
| Unique citing works | 19 |
|---|---|
| Citations per year | 1,27 |
| Citation span | 2011 - 2025 (15) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 19 |