Advertising in the periphery
Languages and schools in a North Indian city
Bibliographic Data
| ID | 2863104 |
|---|---|
| Authors | Chaise Ladousa (0000-0002-8172-2122, Miami University, corresponding author) |
| Year | 2002 |
| Volume | 31 |
| Issue | 2 |
| Pages | 213-242 |
| Publication date | 2002-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Language in Society (JOURNAL) |
| Journal identifiers | ISSN: 0047-4045 • E-ISSN: 1469-8013 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0047404501020164 |
| OpenAlex | W2144737908 |
| Language | EN |
| Citations received | 27 |
| References cited | 24 |
Written school advertising in Banaras, a North Indian city, creates correspondences between a language activity and central and peripheral places. In spoken discourse, complex relationships inhere between ways of describing languages as varieties and the sociological value that is said to exist in the fit between a language variety and its domain of use. Education is one such domain because the educational system itself is organized in popular discourse by medium, Hindi or English. In spoken discourse, Hindi- or English-medium schools can indicate central or peripheral dispositions. Advertising, however, includes a meaningful element unavailable to speakers in the flow of interaction - a distinction between lexical designation and its rendering in Devanagari or roman script. Therein lies its power to establish English as central and Hindi as peripheral
Devanagari · Explanatory power · Hindi · Linguistics · Sociology · Spoken language · Artificial Intelligence · Computer Science · History · Multilingual Education and Policy · Philosophy · South Asian Cinema and Culture · South Asian Studies and Conflicts
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| Unique citing works | 27 |
|---|---|
| Citations per year | 1,17 |
| Citation span | 2003 - 2025 (23) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 25 |